AICE Media Studies

Creative Critical Reflection My commercial challenges the traditional conventions of its product. The main groups shown in traditional Gatorade ads are usually active, sporty people, that are normally sweating, and out of breath, which give off the perception that only sporty people can enjoy this product. My commercial challenges this trope by casting the role of a regular person, not overly sportive, but just normal. This is meant to show that the product does not have to be for one type of person, and that it should be advertised for all types of people. My commercial represents all types of people, as the product, a popular drink, can be used by anyone. The different colors represent different emotions, and in turn, different people, which is good to show in an ad.  My product engages with all types of audiences, with a range of ages and backgrounds. It would be distributed across all types of media, such as television ads, and social media. Gatorade can be enjoyed by people of...

We finally finished! I had so much fun with all parts of this project. The planning, filming, and editing were all really enjoyable, especially because we got to work together on it. I really enjoyed working with my partner, and that made the actual class more fun. I really enjoyed the filming part, as I knew I would, but surprisingly, I really enjoyed the editing too. I don't know why, but I was sort of relaxing, even though it took quite a bit of time. I'm really proud of this commercial, as we both worked really hard on it. It's nice being able to see my work in video form. And here is our finished project!  I really can't wait for the next assignment!

  Today I finished editing my commercial. I started the day by trying to figure out how to create a split screen of the videos I was editing. I later found out that the program I was using, MiniTools Movie Maker, did not have a feature that would allow me create that split screen. I contemplated what to do for a moment, before I headed to google to find a program that would allow me to do that. After a while of searching, I found another free program, called VSDC Video Editor. This program easily let me create a split screen, amongst other things. I added the 4 shots to VSDC and began to work on it. It  took me quite a bit of time to figure out how to put the videos together and crop them onto one screen. I eventually figured it out and added white lines as borders for each video. The next problem I had to tackle was the speed of the shots. One shot was way shorter that the others, as my partner did that scene faster than the others. The app I used allowed me to slightly speed...

  Today we started editing our commercial. We finished filming last class, so we gathered all of our shots and got ready. My partner and I decided that we would edit the videos separately, and decide who's version we would use at the end. We separated and began to work. I decided to use MiniTools Movie maker, as it is a free video editing program. The only editing program I've used before is WonderShare Filmora X, but I couldn't use it for this project as it has a watermark. Mini Tool was very similar to Wondershare, and didn't have a watermark, so I didn't have any trouble using it. I started by choosing which takes I would use, and adding them into the program. Once I did that, I sped them up to make them flow better and stay in the time limit. I also trimmed a tiny bit off of each shot to make the transition between them a little smoother. At first I was testing out different transitions between the shots, but they all seemed to be very slow and none of them fit ...

 We continued filming the next class, as we still had a lot more shots to do. Once again, my partner brought the jackets and two gatorades, and I brought the other two. We decided that even though I filmed the red and yellow shots, we should bring them as backup in case we needed to reshoot them. That proved to be go choice, because after completing the green and blue shots, I decided that we should redo the red shot. Before that though, we shot the green gatorade. It was fairly easy to shoot, as I got the hang of the the angles and movements from the first day shooting the red and yellow. We didn't have any interruptions for the green shot, so I didn't need to film it twice. I filmed the blue shot next. It went well, so we moved on. I filmed the redo shot of the red gatorade next, and we were set, as that was the final shot where I needed to rotate the camera 360 degrees around my partner.   The next round of shots I had to film, which was my partner drinking the gatorade. Si...

 I started filming our commercial on Tuesday, October 5th. We got our passes and went to our filming location, which was the small grassy area in the middle of our school. I brought 2 of the 4 Gatorade props, and my partner brought the other 2 and the jackets for the costume. My partner was our actress and I filmed everything. We started off with our red colored jacket and Gatorade, and I began filming. Our first shot started with me filming the sky and tilting the camera down towards my partner. It took us a few shots, as we both messed up a couple of times. Sometimes it was me going to fast or slow, other times it was her moving or breaking character, but we eventually got through it. I has to reposition her a few times, as we kept accidentally shifting, but we eventually got the timing and angles right. There were a few people walking around, so I tried to get shots in an area that didn't have many people. It was fun, and we enjoyed filming together, so it didn't really feel...

 My group chose to do a commercial on Gatorade. These ads usually feature people partaking in athletic activities and drinking from Gatorade bottles. The people in these ads are usually wearing athletic wear, such as: leggings, shorts, jackets, etc. These ads usually feature very cinematographic shots containing motion. Some props usually include: Gatorade bottles, towels, and workout equipment. The people in these ads are usually athletic and sweating to push the point of Gatorade being known as a sports drink. The ads usually include high-energy music or sound that attempts to motivate people to excercise and as a result buy their product. The score within the ad is also used to continue the momentum in these ads. The ads also usually switch between multiple people to try to illustrate the idea that Gatorade is for everyone no matter their background or activity/sport. Slogans within the ad range from things such as "greatness starts with G" to "Quench your thirst...