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 My group chose to do a commercial on Gatorade. These ads usually feature people partaking in athletic activities and drinking from Gatorade bottles. The people in these ads are usually wearing athletic wear, such as: leggings, shorts, jackets, etc. These ads usually feature very cinematographic shots containing motion. Some props usually include: Gatorade bottles, towels, and workout equipment. The people in these ads are usually athletic and sweating to push the point of Gatorade being known as a sports drink. The ads usually include high-energy music or sound that attempts to motivate people to excercise and as a result buy their product. The score within the ad is also used to continue the momentum in these ads. The ads also usually switch between multiple people to try to illustrate the idea that Gatorade is for everyone no matter their background or activity/sport. Slogans within the ad range from things such as "greatness starts with G" to "Quench your thirst". These slogans try to encourage the audience to "do great things", or in other words strive to do great things, such as becoming a sports icon and that they can use Gatorade to rehydrate after strenuous activities such as sports. Another component to this ad is the displaying of the Gatorade logo whilst the people within the ads are drinking from the Gatorade bottles. This is done to let the audience know that the ad is a Gatorade ad, and because Gatorade has become such a large company, the logo is recognizable to most. The ads usually show both celebrities and everyday people to try to convey the message that Gatorade is for everyone. 





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